We’ve been using our own bespoke designed super graphics for a long time as part of the process of developing interior schemes.
At one time they might have been viewed as stand-alone features adding a brand identity to the building but increasingly (if not completely so) these super graphics are an important part of the overall wayfinding strategy. They work alongside the paint finishes helping to identify areas, create landmarks and way points as visitors circulate through a building.
Graphics and visual imagery in general is readily available through stock libraries online but if you look closely you will often observe the same stock images appearing time and time again. We believe that schemes deserve better.
At the Childrens’ Day Unit (Milton Keynes University Hospital) we designed a complete suite of playful graphics based around the theme of the farm which were installed full height on walls throughout the unit. Graphics, flooring and wall finishes were all tuned to work with eachother.
At Birkett House SEN school the headteacher said that there was a noticeable improvement in the way that pupils independently moved to their classrooms rather than being escorted. This was in no small measure due to the way in which we used the finishes and graphics to help make the building more legible to a non-literate population.